Ecommerce SEO has grown extremely competitive that small online storefronts now have to reshape their SEO strategies to gain or maintain online visibility. If you own or represent a small boutique or local retailer looking to expand its online presence and gain more Google search traffic, coming up with the right ecommerce SEO strategy is the key to success. Here are a few ecommerce SEO strategies and tips to get you going in the right direction.
1) Carve a Very Fine Niche
Specializing in a specific product market is one secret of embracing the internationally competitive ecommerce SEO. By defining your niche, you are separating yourself from other businesses and making your brand more noticeable to online consumers.
For example, if you are an online store dealing in massage products, you could set the goal of supplying only essential oils to your clients. There are different brands of essential oils today originating from different parts in the world. If you’re marketing an online boutique shop could become that one-stop shop for all essential oil needs, those organic searches will soon translate to buying clientele.
2) Use a Mailing List
So many online stores still don’t see the need of a mailing list. But here is the reality, in ecommerce SEO a mail list is a powerful tool that targets consumers in specifics. You can create a mail list of your products and send them directly to your clients. An email newsletter gives you the chance to explain your new product in detail and even provide quick links on the mail which will direct the user to the exact page the product is on.
Compared to a social media ads, a mailing list has more chances of being viewed by the online user because there is low competition on incoming content. Mailing lists are free to set up and some offer paid-options to upgrade and use other additional features. Statistically, mailing lists have proven to increase organic hits by 30% for small businesses.
3) Create Creative Content
The today’s consumer no longer needs flashy Ads but useful information that tell them about the product they are looking for. So set up a blog where you will constantly keep fresh content flowing. If online users see new and engaging content coming in frequently, they are bound to bookmark that blog and reference it more in future. Once a while create video reviews of your product and release them to your clients. This saves the effort of them searching for the product feature elsewhere.
Pinterest is a new social site that is more beneficial on a business level. This site allows you to set what they call ‘Boards’ on which you can ‘pin’ information you read. The pins are basically pictures of products with links to the original website. Take amazing photos of your products, set up your board on Pinterest and let people view your pins. You can also add small product descriptions on the images for your clients. Remember, ‘Pins’ also count in Google ranking so start using them now!
5) Target Long-Tail Keywords
Long-tail keywords are those keywords used by online users on the late-buying stage. Long-tail keywords are highly specific in nature, and when online consumers are using specific long words to search for a product, there is a high chance they have made up their mind to buy that product. Long-tail keywords also get easily ranked by search engines.
There’s a lot you can do before having to invest thousands of dollars in ecommerce SEO services. Try implementing some of these strategies and tips, and see if your ecommerce SEO campaign flourishes as a result.